A Perfect Day for OrangeFish
Jan 18 2005
It started innocently enough.
At work, Aaron noticed that the French call goldfish "poisson rouge."
![](../photos/orangefish/OrangeFish2.jpg)
While by trade we are largely crack design professionals, we are also sufficiently astute linguists that we noticed: this tranlates, literally to "red fish."
![](../photos/orangefish/OrangeFish3.jpg)
"Goldfish clearly are not red," Corbin said. "Yes," I replied, tossing an orange in the air, "but neither are they gold. They're more of an..."
![](../photos/orangefish/OrangeFish4.jpg)
You get the picture.
![](../photos/orangefish/OrangeFish5.jpg)
Six of them, actually. Sometimes, an idea just takes a hold of you.
![](../photos/orangefish/OrangeFish6.jpg)
And besides, why should Salinger have all the fun?
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