About Us
Caridan Marketing Labs consists of a team of entrepreneurs, marketing specialists, advisors, and a range of partners who are passionate about making your marketing programs more accountable.
About the Founder
Dan Sommer
CEO and Founder, Caridan Marketing Labs
Dan Sommer's passion for working with entrepreneurs and his belief that accountable marketing drives success in new ventures led to his creation of Caridan Marketing Labs in September of 2007. For over ten years, Dan studied the principles of direct and interactive marketing while working with a broad range of entrepreneurial companies and established brands. He has been both a founder and the marketer for entrepreneurial companies, and excitedly brings this breadth of knowledge to the clients of Caridan Marketing Labs.
Prior to founding Caridan Marketing Labs, Dan served as SVP at HNW (www.hnw.com), A strategic marketing agency focused on the Affluent Segment. He was responsible for leading marketing engagements, and managing some of the firm¿s largest relationships with financial services and luxury brands. While at HNW, Dan was instrumental in developing the firm¿s direct and interactive marketing practice area.
Prior to HNW, Dan worked in the marketing group of Digitas Inc. (www.digitas.com) where he led interactive marketing and web development efforts for American Express. Prior to Digitas, he served as Vice President at Zustek (www.Zustek.com), an interactive marketing agency, where he developed and implemented marketing strategies for Fortune 500 companies including Time Inc, Caesars Entertainment, Alliance Capital Management, and a host of entrepreneurial firms.
Dan was Co-Founder and COO of SimplyDone Business Solutions, an enterprise software and consulting firm that sold a unique CRM application to large service-based franchise businesses. He began his career at Sapient Corporation (www.sapient.com), a systems integrator and ecommerce consultancy.
Dan has an MS from NYU in Direct and Interactive Marketing and a BS in Applied Economics and Business Management from Cornell University. Dan is an active member of Student Agencies Inc., America¿s oldest student-run corporation and sits on the advisory boards of several New York and California based companies. Dan currently lives in New York City with his wife Cari.