Our Approach

  • CML designs, develops, and manages experimental marketing test labs that help entrepreneurs to:
    • Pressure test marketing strategies and tactics (e.g. value proposition, pricing, creative, messaging, media, channels, offer) and other variables that impact response rates
    • Design and execute a meaningful marketing proof of concept (e.g. selling online for the first time)
    • Micro test new products and test existing products in new channels
    • Optimize marketing spend, maximizing a return on marketing investments

Our Process

Step 1: Planning and Immersion

  • We work with entrepreneurs to develop an understanding of the unique needs of their customer base and how to best service those needs.
  • We analyze and understand the competitive landscape detailing key implications
  • We develop a detailed "Go to market" plan highlighting a set of marketing tests to validate plan effectiveness

Step 2: Test Lab Development

  • Creates a test lab environment
  • Identifies a set of tests that are likely to have the greatest impact
  • Develops all necessary test methods and resources from media selection to creative development

Step 3: Launch and Refine

  • CML executes priority tests, analyzing and documenting all learnings
  • Makes necessary adjustments to improve results
  • Works with entrepreneurs to roll out the most effective methods
  • Employs an iterative approach until delivering intended results

How We are Different

  • Entrepreneurial mindset and experience developing and executing successful marketing plans for entrepreneurial companies
  • Direct and interactive marketing expertise with a focus on Go-to-market planning
  • A rigorous process and methodology for developing and implementing marketing tests
  • Network of "best in class" partners who can plug in to execute across a range of creative and technical objectives
  • Access to a panel of successful entrepreneurs who participate throughout the process
  • Ability to test the services of CML through the creation of a pilot program prior to engaging in a broader relationship
  • Flexible pricing that factors in performance and equity participation
  • Intellectual capital through a strategic partnership with Caridan Product Labs, an experimental test laboratory that conducts online marketing tests across a range of products and services, and shares intellectual capital with Caridan Marketing Labs
for more information please call 916.757.0826